Mercedes-Benz Vans

Vito

INITIAL SITUATION AND OBJECTIVE

2014 - constant availability and reliability are essential requirements in the transport sector. This calls for a vehicle from a real commercial vehicle specialist: the new Vito from Mercedes-Benz. And, of course, sales literature from a real communication expert - made in Panama.

The objective: To translate, in a communication campaign with a rather short duration, the features of the two models - Panel van and Tourer - into an appropriate visual for the product documentation accompanied by emotive wording..

EXTENSION OF CONTENT ONLINE:
A QR CODE LINKED TO A VIDEO SHOWING THE THREE TRANSMISSION OPTIONS

IDEA AND IMPLEMENTATION

Want, can, do - these three words sum up the personality of the Vito Panel van and Tourer. Both vehicles have a self-assured and dynamic image. Panama conveyed this using a visual concept revolving around strong alignments, movements and focus extensions - 

with a constant interaction of warm backlighting and areas of shadow. Light backgrounds, bright lighting and large areas of shadow come together to create a powerful, masculine look. But that’s not all: The powerful headlines also emphasise the appeal,

as well as the high reliability and aplomb of the two vehicles. This theme continues throughout all chapters - from the transmission variants and quality claim through to the issues of economy, safety, comfort and loading volume.

A SPECIALIST IN COMMERCIAL APPLICATIONS
SUPPORTEDBY AN EXPERT
IN SALES PROMOTION.

OBJECTIVE ACHIEVED

AT THE SALES LAUNCH IN AUGUST AND IN THE PANAMA LITERATURE, THE NEW VITO SELF-CONFIDENTLY "STATES":
I HAVE ARRIVED! TWO BROCHURES WHICH MAKE A SIGNIFICANT CONTRIBUTION TO SALES PROMOTION AND THEREFORE OVERALL COMMUNICATION SUCCESS.