I. Name and address of the responsible party
Panama Advertising Agency GmbH
is the responsible party within the meaning of the EU General Data Protection Regulation (GDPR) and other national data protection laws.
II. Name and address of the data protection officer
The data protection officer of the responsible party is:
Hanauer Landstr. 151-153
60314 Frankfurt am Main
Tel.: +49(0) 69-9043 79 65
III. General information on data processing
1. Scope of the processing of personal data
As a matter of principle, we collect and use personal data of the users of our homepage only to the extent that this is necessary for the provision of a functional website, our contents and services.
In principle, the collection and use of personal data of our users only after his consent. An exception to this principle applies in cases where processing of the data is permitted by legal regulations or where obtaining prior consent is not possible for factual reasons.
2. Legal basis for the processing of personal data
The legal bases for the processing of personal data result in principle from:
- Art. 6 (1) lit. a DSGVO when obtaining the consent of the data subject.
- Art. 6 para. 1 lit. b DSGVO in the case of processing operations that serve to fulfill a contract to which the data subject is a party. Included here are processing operations that are necessary for the performance of pre-contractual measures.
- Art. 6 para. 1 lit. c DSGVO for processing operations that are necessary for the fulfillment of a legal obligation.
- Art. 6 para. 1 lit. d DSGVO if vital interests of the data subject or another natural person make processing of personal data necessary.
- Art. 6 para. 1 lit. f DSGVO, if the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest.
3. Data deletion and storage period
Users' personal data will be deleted or blocked as soon as the purpose for storing it no longer applies. Storage beyond this may take place if this has been provided for by the European or national legislator in Union regulations, laws or other regulations to which the responsible party is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.
IV. Use of our website, general information
1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the user's computer system. The following information is collected:
- information about the browser type and version used.
- the operating system of the user
- the internet service provider of the user
- the IP address of the user
- date and time of access
- websites from which the user's system accesses our website
- websites that are accessed by the user's system via our website
The data described - with the exception of the user's IP address or other data that enable the data to be assigned to a user - is stored in the log files of our system. There is no storage of this data together with other personal data of the user.
2. Purpose and legal basis for data processing
The temporary storage of the IP address by our system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.
The legal basis for the temporary storage of the data is Art. 6 para. 1 lit. f DSGVO.
The collection of their personal data for the provision of our website is mandatory for the operation of the website. Therefore, there is no possibility for the user to object.
3. Duration of storage
Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. If your data is collected to ensure the provision of the website, the data will be deleted when the respective session has ended.
4. Data transfer outside the EU
The GDPR ensures an equally high level of data protection within the European Union. When selecting our service providers, we therefore rely on European partners wherever possible if your personal data is to be processed. Only in exceptional cases will we have data processed outside the European Union in the context of using third-party services. We will only allow your data to be processed in a third country if the special requirements of Art. 44 et seq. DSGVO are fulfilled. This means that the processing of your data may then only take place on the basis of special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called "standard data protection clauses".
Cookies are used by us to make our homepage more user-friendly.
The legal basis for the processing of personal data using cookies results from Art. 6 para. 1 lit. f DSGVO. The purpose of the use of technically necessary cookies is to simplify the use of our website.
For more information on technically unnecessary cookies, please refer to section IX. Web Analytics.
VI. Your rights / rights of the data subject
According to the EU General Data Protection Regulation, you have the following rights as a data subject:
1. Right to information
You have the right to receive information from us as the responsible party as to whether and which personal data concerning you are being processed by us, as well as further information in accordance with the legal requirements under Art. 13, 14 DSGVO.
You could assert your right to information at: email@example.com
2. Right to rectification
If the personal data processed by us and concerning you is incorrect or incomplete, you have a right to rectification and/or completion vis-à-vis us. The correction will be made without delay.
3. Right to restriction
You have the right to restrict the processing of personal data concerning you in accordance with the legal provisions (Art. 18 DSGVO).
4. Right to deletion
If the reasons outlined in Art. 17 DSGVO apply, you may request that the personal data concerning you be deleted without delay.
We would like to point out that the right to erasure does not exist insofar as the processing is necessary for one of the exceptional circumstances mentioned in Art. 17 (3).
5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing, we will be obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. Furthermore, you have the right to be informed about these recipients.
6. Right to data portability
According to the GDPR, you also have the right to receive the personal data concerning you that has been provided to us in a structured, common and machine-readable format or to request its transfer to another controller.
7. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. We point out that the revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
8. Right of objection
Furthermore, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6 (1) (e) or (f) DSGVO.
9. Automated decision in individual cases including profiling
Under the EU General Data Protection Regulation, you also have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you.
10. Right to lodge a complaint with a supervisory authority
Finally, if you consider that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.
You can subscribe to a free newsletter on our homepage, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent. The data that you enter in the input mask during registration will be transmitted to us.
We collect the following data on the basis of the consent obtained from you during the registration process:
E-mail address, first and last name (optional), date and time of registration.
Your data will not be passed on in connection with the data processing for sending newsletters. The data will be used exclusively for sending the newsletter.
2. Double opt-in and logging
The registration for our newsletter takes place in a so-called double opt-in procedure. After registration, you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses.
The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address.
3. Legal basis
The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. The collection of the user's email address serves to deliver the newsletter.
4. Deletion, revocation and objection
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Accordingly, your e-mail address will be stored as long as the subscription to the newsletter is active. The subscription to the newsletter can be terminated by you at any time by revoking your consent. For this purpose, you will find a corresponding link in each newsletter.
We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements pursuant to Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct advertising.
5. Dispatch service provider CleverReach
The dispatch of the newsletter is carried out by means of "CleverReach".
CleverReach GmbH & Co. KG
6. Statistical survey
We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. For the evaluations, we link the data mentioned under point 1 and the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID.
The data is collected exclusively pseudonymously, i.e. the IDs are not linked to your other personal data, a direct personal reference is excluded.
You can object to this tracking at any time by informing us via the contact details above. The information will be stored as long as you have subscribed to the newsletter. After unsubscribing, we store the data purely statistically and anonymously.
VIII. Electronic contact
If you contact us, a contact form is available on our homepage, which you can use for electronic contact. The data entered in the input mask will be transmitted to us and stored. These data are:
At the time of sending the message, the following data is also stored:
- the IP address of the user
- date and time of transmission
Furthermore, it is possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
Your data will not be passed on to third parties in this context; the data will be used exclusively for processing the communication.
The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) lit. f DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.
In this context, the processing of personal data serves solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.
If further personal data is processed during the sending process, this is only used to prevent misuse of the contact form and to ensure the security of our information technology systems.
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
You have the option to revoke your consent to the processing of personal data at any time. You can also object to the storage of your personal data at any time when contacting us by e-mail. However, we would like to point out that in such a case the conversation cannot be continued.
To revoke consent and object to storage, data subjects can contact the above-mentioned persons responsible in the company, the data protection officer or the supervisory authority. Please provide us with sufficient information so that we can identify your personal data. We will provide you with the requested information within 30 days.
All personal data stored in the course of contacting you will be deleted in this case.
To protect your orders via internet form we use the service reCAPTCHA of the company Google Inc. (Google).
The query serves to distinguish whether the input is made by a human being or abusively by automated, machine processing. The query includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and further used there.
By using reCaptcha, you agree that the recognition you provide will be used for the digitization of old works. However, in the event that IP anonymization is activated on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
IX. Web analytics
1. Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
In addition, you can prevent the collection by clicking on the following link. An opt-out cookie will be set that will prevent future collection of your data when visiting this website. Please note: If you delete your cookies, this will result in the opt-out cookie also being deleted and you may have to activate it again.
Deactivate Google Analytics
This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form, thus excluding the possibility of personal references. Insofar as the data collected about you is related to a person, this is therefore immediately excluded and the personal data is thus immediately deleted.
We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user.
Information of the third party provider:
Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
User Terms: http://www.google.com/analytics/terms/de.html,
2. Use of Matomo (Piwik)
This website uses the web analytics service Matomo (Piwik) to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The legal basis for the use of Matomo (Piwik) is Art. 6 para. 1 p. 1 lit. f DSGVO.
Cookies are stored on your computer for this evaluation. The information collected in this way is stored by the responsible party exclusively on its server in Germany. You can set the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use this website in full. Preventing the storage of cookies is possible through the setting in your browser. Preventing the use of Matomo (Piwik) is possible by unchecking the following box to enable the opt-out plug-in:
We use Matomo (Piwik) with the extension "AnonymizeIP". This means that IP addresses are processed in abbreviated form, which means that they cannot be directly linked to a specific person. The IP address transmitted by your browser via Matomo (Piwik) is not merged with other data collected by us.
The program Matomo (Piwik) is an open source project. Information from the third-party provider on data protection is available at https://matomo.org/privacy-policy/.
X. Social media
1. Integration of YouTube videos
We have integrated YouTube videos into our online offer, which are stored on http://www.YouTube.com and can be played directly from our website.
By visiting the website, YouTube receives the information that you have accessed the corresponding sub-page of our website. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
2. Integration of Google Maps
On this website, we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to comfortably use the map function.
By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, the data mentioned in section IV of this declaration are transmitted to Google. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
Google also processes your personal data in the USA.
3. Social media presence
We maintain fan pages within various social networks and platforms with the aim of communicating with customers, interested parties and users active there and informing them about our services there.
We would like to point out that your personal data may be processed outside the European Union in the process, so that risks may arise for you in this regard (for example, when enforcing your rights under European / German law).
User data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. These usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
The processing of users' personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 para. 1 lit. f. DSGVO. If users are asked by the respective providers for consent to data processing (i.e. declare their consent, e.g. by ticking a checkbox or confirming a button), the legal basis for processing is Art. 6 para. 1 lit. a., Art. 7 DSGVO.
You can obtain further information on the processing of your personal data and your objection options from the respective provider. The assertion of rights of access and other rights of the data subjects can also be made against the providers, as only they have direct access to the data of the users and have the corresponding information. Of course, we are available to answer any questions you may have and to support you if you need assistance.