Hot water is much more effective at removing stubborn stains than cold water. That's no secret - the real objective was to convince the world of the particularly impressive cleaning power of Kärcher's

hot water pressure washers. Panama developed three visuals for Kärcher's HDS range of pressure washers, aimed primarily at professional users in the automotive, construction and agricultural sectors.

The side-by-side depiction is typical of the Swabian world leader's traditional corporate design and immediately highlights the benefits of the superior products. Kärcher makes a difference – with Panama of course.