Panama has designed and produced two radio ads for family brewery Dinkelacker's NaturRadler (shandy) and Volksfestbier (festival beer) beer specialities. The ads make an impression on listeners by creating the right atmosphere and setting the scene. A chilled NaturRadler shandy on a gloriously sunny day?

Yes, please! A refreshing Volksfestbier festival beer in the traditional beer festival tent? Of course! The radio supports the campaign in line with the adverts – even the soundtrack conveys the values that set the family brewery apart from all other breweries. Initial feedback from Dinkelacker customers shows that it's working.