After 28 successful years in the market, Messebau Keck decided to rebrand itself as KECK GmbH. With Panama's help, the company embarked upon a comprehensive
branding process to define a new corporate identity and corporate design. Panama also developed a new corporate presentation. On 1 January 2016, KECK embarked
upon the next chapter in its history, clearly reflecting the new company's guiding aim – worldwide brand staging.
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