Functional training places considerable demands on the body. So it is important that your outfit supports every movement and your footwear provides sufficient stability. Available exclusively in all INTERSPORT stores, Reebok's new collection guarantees the perfect choice.

Panama created a motivating headline and strong visuals to promote the breathable outfits and new lightweight and stable footwear in an offline and online European campaign. One very special highlight this year is the Reebok Workout Night. This evening gives

members of partner gyms a chance to shop and enjoy exclusive discounts in their nearest INTERSPORT store. Panama also developed campaign ideas for the INTERSPORT stores and partner gyms where the new collection can be put through its paces.