The European Outdoor Film Tour (EOFT) is a highlight for all outdoor fans. Panama is accompanying the tour this year and, together with ZEISS and the mountaineer and brand ambassador Stefan Glowacz, is showcasing the ZEISS Terra ED compact binoculars in striking images.

To create the compelling advertisement, Panama combined scenes from Glowacz's exhibition to Baffin Island, one of the harshest and most remote places on earth, with peaceful and atmospheric images from the Tirolean Alps, where Glowacz prepared for his tour and tested the equipment.

The striking contrasts create an authentic and emotional film that presents an entertaining summary of the binoculars' features and benefits and appeals to the target group with impressive images. Panama would like to thank everyone involved for their excellent cooperation and is looking forward to scaling more summits with ZEISS.