10 July 2017

Influencer battlen sich für die Sparkasse

29 November 2016

ZEISS Outdoor goes on tour with Panama.

The European Outdoor Film Tour (EOFT) is a highlight for all outdoor fans. Panama is accompanying the tour this year and, together with ZEISS and the mountaineer and brand ambassador Stefan Glowacz, is showcasing the ZEISS Terra ED compact binoculars in striking images.

To create the compelling advertisement, Panama combined scenes from Glowacz's exhibition to Baffin Island, one of the harshest and most remote places on earth, with peaceful and atmospheric images from the Tirolean Alps, where Glowacz prepared for his tour and tested the equipment.

The striking contrasts create an authentic and emotional film that presents an entertaining summary of the binoculars' features and benefits and appeals to the target group with impressive images. Panama would like to thank everyone involved for their excellent cooperation and is looking forward to scaling more summits with ZEISS.

2 November 2016

READY FOR ACTION: THE NEW REEBOK COLLECTION.

Functional training places considerable demands on the body. So it is important that your outfit supports every movement and your footwear provides sufficient stability. Available exclusively in all INTERSPORT stores, Reebok's new collection guarantees the perfect choice.

Panama created a motivating headline and strong visuals to promote the breathable outfits and new lightweight and stable footwear in an offline and online European campaign. One very special highlight this year is the Reebok Workout Night. This evening gives

members of partner gyms a chance to shop and enjoy exclusive discounts in their nearest INTERSPORT store. Panama also developed campaign ideas for the INTERSPORT stores and partner gyms where the new collection can be put through its paces.

1 September 2016

SAFE ARRIVAL.

The baby car seat is packed, the POS package strapped in and the give-aways ready for delivery – from 1 October, the latest product from Britax Römer will be arriving in stores: the BABY-SAFE i-SIZE. To support the launch of the new baby car seat from the Ulm-based child safety producer, Panama developed an international product campaign.

Under the banner of "Life is a journey", the campaign uses emotional Polaroid images to portray the special early moments of a newborn's journey through life, starting with the first exciting drive home from the hospital. Panama produced and designed a key visual, POS materials, give-ways and an image video lasting just under 1 minute.

A range of materials was also produced to explain the new i-Size regulation and communicate it clearly to parents.

Mission accomplished: the BABY-SAFE i-SIZE is ready for delivery. Safe journey BABY-SAFE i-SIZE!

24 August 2016

HOME OF NEW IDEAS.

Panama impresses and wins a new account: Hekatron.
With over 50 years of know-how and top quality, Hekatron Vertriebs GmbH is a real fire protection reference in Germany.

Its sister company – Hekatron Technik GmbH – has been producing components for the electronics industry for 15 years. Two companies, two missions – and lots of exciting tasks for Panama. Since 2016,

we have been developing bold communication concepts for both divisions spanning all relevant channels and media. Brand profiling is currently progressing at full speed. More to follow here soon.

17 August 2016

250 years of exceptional baking: Panama for Sternenbäck

The Sternenbäck bakery from Hechingen has been baking its daily bread for 250 years now. This is an impressive feat. And as this is the case, and people like sharing this kind of thing with the world, Panama has designed a brochure for the special event that more than lives up to the occasion. But unfortunately only Sternenbäck’s staff and business partners will get to see it. The aim of the anniversary brochure was to find a charming way to

combine various areas so that readers could get a feel for the company and its daily work. It is an oeuvre that portrays a journey through the company’s long history – individual members of staff have their say and show how things are done in the large-scale bakery: with heart and soul. This is also the distinguishing feature of the brochure created in celebration of Sternenbäck’s 250 years. The passion for

baking meets the skilled craft of attractive design here. The images of the production facilities and the products taken at the photo shoot organised specifically for the brochure are impressive in their depiction of the journey from the grain to the finished loaf. Just looking at the tasty goodies is enough to “make your mouth water” in the truest sense of the phrase.

26 July 2016

Panama and
Mercedes-Benz Accessories: an excellent story.

Panama has won the account for the upcoming relaunch of Mercedes-Benz Accessories GmbH's “More Mercedes-Benz” magazine with a new content marketing concept. As such, both can continue their successful collaboration. From the start of 2017, the accessories and collection products will be brought to life around the world as authentic stories. The magalog, which is

available worldwide, will be the key medium for all content. Its topics range from sport, lifestyle and family to trends and innovations. “More Mercedes-Benz” also represents the strategy that Panama is pursuing. The future will see the magazine going into more detail and getting closer to customers’ living environments with authenticity and more information. The first issue will be

published in the first quarter of 2017. At the same time, all produced stories will also be prepared in a media-friendly format for the launch of the reworked website. In addition to pure editorial content, films, advice columns and a configurator will complete the package.

Until then, we’re going on the hunt for stories. To be continued...

7 July 2016

Pokémon GOes Panama!

The new Pokémon-Go app for mobile devices has arrived in Germany. It was previously only officially available in the USA, Australia and New Zealand. The game uses players’ GPS data and is free to download from various app stores. The aim of the game is to catch as many Pokémon as possible and train them to fight against other players. Specific places are turned into PokéStops and Gyms in the game. Special features await players here, as does the chance to fight in arenas.

This is where Panama comes into play. Panama is surrounded by three of these PokéStops dotted around Eugensplatz. To give players the chance to find and catch a number of rare Pokémon, Panama has attached Lure Modules (available in the game) to the three PokéStops. As a result, Panama created Stuttgart’s first safari zone just in time for the game’s launch in Germany. As if that wasn’t enough, you need to stay cool on such a

strenuous hunt – what could be better than an ice cream from Eis-Bistro Pinguin? All players needed to do to get their free treat was to share Panama’s campaign using the #PanaMonTriangle hashtag. A main prize was also up for grabs for players who collected the voucher. In short, it was a very successful campaign in which countless Pokémon were caught and numerous ice cream vouchers were redeemed.