A new brand image has given Würth MODYF's Flexitec® an even stronger positioning. Panama applied its Markensystemik® process to create a new brand identity for Würth MODYF's patented technology. The first step involved developing a new logo,

accompanied by the claim "Maximum Power Transfer". This core promise will now be rolled out to appeal to new target groups. Thanks to its fluted surface, the innovative spring steel sole delivers more energy and a firmer grip, protecting the joints and

ensuring ideal weight distribution across the entire foot. Flexitec® unveiled its new look at the GDS in Düsseldorf, the key international trade fair for the footwear and accessories sector. It was supported by a brand-new exhibition stand concept from Panama.