Fancy a cappuccino? A latte macchiato? Or maybe an espresso? Under its Bellarom brand, LIDL markets a range of coffee capsules, suitable for Nespresso machines among others, in many European countries,
at a very reasonable price. To showcase this attractive offer, Panama featured three attractive women, each symbolising one of the many tempting Bellarom varieties.
The campaign will run in 16 European countries. It can already be seen in Germany, on television, on Lidl's YouTube channel, on lidl.de, and in the brand's stores.