Since 1952 the advertising slogan of the well-known ladies underwear manufacturer Speidel has been „Feines auf der Haut“ (Finery for the skin). A change was required. With the aid of Markensystemik®, the Panama branding system, the brand image will be completely

refreshed and therefore also acquire younger target groups. There’s no shortage of arguments in its favour. The products by the family-run company from Bodelshausen are based on 1A quality and sustainable European production.