ZEISS, the leading manufacturer of high-quality binoculars and spotting scopes, is specifically targeting enthusiastic fans of the outdoors with the new TERRA® ED Pocket pocket-sized binoculars. The TERRA® ED Pocket is the perfect accessory for any outdoor enthusiast: it is lightweight, it folds down to fit conveniently in any pocket and it is virtually indestructible.

Panama supervised the market launch of the TERRA® ED Pocket with an extensive campaign focusing on breathtaking panoramic photos of the outdoors. These photos can be seen in a brochure, adverts, an image video and a microsite that we developed specifically for the TERRA® series. We also created the #passionforoutdoor hashtag.

The TERRA® ED Pocket was first presented to the public at the OutDoor trade fair in Friedrichshafen, Baden-Württemberg, and Panama offered active support for the trade fair stand. Panama PR oversaw the launch of the new TERRA® series with a digital press kit and by inviting and making appointments with journalists at OutDoor.