Under the slogan "Here we are: we proudly present", the new cosmetic brand just cosmetics places the focus on what's important: the cosmetics themselves. The new brand, which is based in Vienna, launched its products on the German market in April 2015.

Its minimalistic image is primarily aimed at confident women with their own style. The range includes 55 products for lips, eyes, nails and complexion and offers quality, trendy colours and innovative textures at a fair price. Panama helped just cosmetics to create a look in the initial stages

of its development and defined the POS' design for the brand's launch. Panama also created the concept for the website, designed and implemented it, and devised a content strategy and an editorial calendar for the Facebook page.