In the commercial cleaning business, every gramme off the weight you carry around is a real bonus. And that makes Kärcher's T7/1 classic light weight dry vacuum cleaner, with its powerful performance, the ideal appliance for commercial cleaners.

Its compact, lightweight construction ensures enhanced mobility and efficiency. Our campaign visual immediately highlights the vacuum's unbeatable performance in its weight category. Panama also conveyed this idea in an original mailing.

A real sumo wrestler was flown in from the USA for the photo shoot - he needed two airline seats! The photos from the shoot can be seen here in the "making of" video.