Gertraud Gruber promotes a holistic vision of cosmetics – health and beauty based on a harmony of body, mind and soul.Panama developed a new communication concept for

Gertraud Gruber reflecting this holistic approach – using clear and authentic messages to express the essence of the Gertraud Gruber brand:

convincing beauty combining mind, body and soul. The new communication concept has already been launched in image ads and in POS – with more channels set to follow