How do we position Sparkasse as a modern and attractive financial partner for young people (aged 14 - 25)? With the help of famous YouTube Stars Die Lochis (Germany’s answer to Jedward), who have just under 2 million subscribers on YouTube. We have staged the twin brothers’ toughest duel yet. They have been accepting crazy challenges against each other in four European cities.

The SparkassenCard is always by their side as a trusty companion. The kick-off measure involves a cinema advert with Die Lochis which draws the attention of existing and future customers to the campaign. The campaign is also flanked by out-of-home and POS measures. The fun clips of the challenges have been uploaded to YouTube and are also available on the interactive microsite

(www.lochi-vs-lochi.de). Here you can share the videos with friends and vote on the loser’s punishment. There are great prizes in store for voters, including a meet and greet with the YouTube stars or one of 80 Lochi fan packages with two tickets each for the twins’ major live tour in October and November 2016.