How do you persuade people to apply for jobs at one of the world’s leading suppliers and manufacturers of pipes for the automotive industry? Panama’s response: by ensuring that the focus of the communication is placed on people and their needs.

The new BENTELER human resources campaign demonstrates how this works. Panama uses this campaign to directly address potential job candidates in their individual life stages and always gives them an appropriate answer to the very personal

questions about their professional future. It comes complete with Sebastian Iwohn's charming illustrations, which create a colourful world of opportunities. Simply: Be it all at BENTELER.