The new Pokémon-Go app for mobile devices has arrived in Germany. It was previously only officially available in the USA, Australia and New Zealand. The game uses players’ GPS data and is free to download from various app stores. The aim of the game is to catch as many Pokémon as possible and train them to fight against other players. Specific places are turned into PokéStops and Gyms in the game. Special features await players here, as does the chance to fight in arenas.

This is where Panama comes into play. Panama is surrounded by three of these PokéStops dotted around Eugensplatz. To give players the chance to find and catch a number of rare Pokémon, Panama has attached Lure Modules (available in the game) to the three PokéStops. As a result, Panama created Stuttgart’s first safari zone just in time for the game’s launch in Germany. As if that wasn’t enough, you need to stay cool on such a

strenuous hunt – what could be better than an ice cream from Eis-Bistro Pinguin? All players needed to do to get their free treat was to share Panama’s campaign using the #PanaMonTriangle hashtag. A main prize was also up for grabs for players who collected the voucher. In short, it was a very successful campaign in which countless Pokémon were caught and numerous ice cream vouchers were redeemed.