29 November 2016

ZEISS Outdoor goes on tour with Panama.

The European Outdoor Film Tour (EOFT) is a highlight for all outdoor fans. Panama is accompanying the tour this year and, together with ZEISS and the mountaineer and brand ambassador Stefan Glowacz, is showcasing the ZEISS Terra ED compact binoculars in striking images.

To create the compelling advertisement, Panama combined scenes from Glowacz's exhibition to Baffin Island, one of the harshest and most remote places on earth, with peaceful and atmospheric images from the Tirolean Alps, where Glowacz prepared for his tour and tested the equipment.

The striking contrasts create an authentic and emotional film that presents an entertaining summary of the binoculars' features and benefits and appeals to the target group with impressive images. Panama would like to thank everyone involved for their excellent cooperation and is looking forward to scaling more summits with ZEISS.

2 November 2016


Functional training places considerable demands on the body. So it is important that your outfit supports every movement and your footwear provides sufficient stability. Available exclusively in all INTERSPORT stores, Reebok's new collection guarantees the perfect choice.

Panama created a motivating headline and strong visuals to promote the breathable outfits and new lightweight and stable footwear in an offline and online European campaign. One very special highlight this year is the Reebok Workout Night. This evening gives

members of partner gyms a chance to shop and enjoy exclusive discounts in their nearest INTERSPORT store. Panama also developed campaign ideas for the INTERSPORT stores and partner gyms where the new collection can be put through its paces.