In Germany, one in three young people between 14 and 20 years old claim to have suffered from cyber-bullying. The "Bündnis gegen Cybermobbing e.V." opposes internet-based violence
To help raise public awareness and combat cyber-bullying, Panama developed actions designed to surprise and reach out to both victims and their families.
Our strategy: To highlight how quickly cyberbullying can invade and destroy a child's safe world.
On the radio, we reworked various nursery rhymes, turning the words into a young girl's desperate cry for help.
In adverts and a cinema ad, innocent rhymes became shocking four-line stanzas.
IN A CHILDISH CARTOON WORLD WHERE THE CYBER RISK BECOMES APPARENT ONLY AT A SECOND GLANCE.
HARD REALITY MEETS A CHILD'S SAFE WORLD. A SIMPLE IDEA THAT WE TAILORED TO THE RELEVANT MEDIA. A CONCEPT DESIGNED TO GIVE PEOPLE A JOLT AND GALVANISE BOTH CHILDREN AND PARENTS TO SEEK INFORMATION AND TAKE ACTION.