the family brewery's
IDEA AND IMPLEMENTATION
Apart from a short interlude, the company has been family run since it was founded in 1888. The company has always had close ties with the region and is devoted to tradition, quality, passion, commitment and sustainability.
Each of Dinkelacker's beers contains nothing but local ingredients and is made with a deep passion. This aspect is emphasised by the products' new look, characterised by the minimalist design of the labels and offering beer connoisseurs information on the taste, brewing techniques and the raw materials used.
The accompanying campaign focuses on the basics: the product and the local ingredients. The headlines promote the ingredients and the passion, and each beer speciality is clearly distinguished using a colour code.