eight

eight point.one

INITIAL SITUATION AND OBJECTIVE

2011. Pioneering spirit in the steel processing industry. Thomas Prinzing and Christoph B. Rößner founded a start-up company. They aimed to use innovative solar carports to enter new business areas and test out innovative processing techniques.

Panama and EIGHT are taking this trip together. The objective: To use the communication of these futuristic solar charging points to make them a visible symbol for sustainable electric mobility.

IDEA AND IMPLEMENTATION

At Panama we used "Markensystemik®", a scientifically supported model we have developed, to define the corporate identity of the new brand. This system allows us to ensure we develop the right name for brands and products and create a tailored corporate design. In order to be ideally prepared and clearly positioned for the path ahead:

EIGHT. JUST EIGHT.
EIGHT MINUTES.

That is how long it takes for sunlight to reach the earth. And hit the Point.One. The multi-level concept we introduced with EIGHT - and the Point.One solar charging station - encompassed a corporate website with explorable navigation, a Facebook fan page, a high-quality brochure, an image video and trade fair activities.

The plan worked: the targeted marketing and memorable product design have turned the solar charging station into an architectural design statement. And created a futuristic design for electric mobility with a high recognition value.

EIGHT fascinates, attracts attention, is different.

OBJECTIVE ACHIEVED

EIGHT HAS BEEN REWARDED WITH HIGH LEVELS
OF ATTENTION AND PRESTIGIOUS PRIZES,
INCLUDING THE CSS DESIGN AWARD FOR
EXCELLENT WEB DESIGN, THE FEDERAL COMPETITION
"VISION - ELECTRICALLY MOBILE CITY OF THE FUTURE",
AWARD FROM THE FRAUNHOFER INSTITUTE AND
THE FEDERAL TRANSPORT MINISTRY
"GLOBAL HOT COMPANY 100" AND
THE "WERKSTATT N" QUALITY LABEL.