A tablet app for the FUSO Canter needed to be launched in time for the IAA Commercial Vehicles show in 2014, to be used for the first time on the exhibition stand. The app was designed to be used mainly by salespeople,
to assist them when advising customers. Panama supported FUSO with this task, handling the design, layout and development of the app.
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IDEa and Implementation
Reflecting the Canter's slogan - "Made for business"- Panama developed a clear navi- gation concept including an intuitive user inter- face. The app contains a wide selection of comprehensive and clearly structured infor-
mation, allowing the salesperson to select the necessary documents and display them to the customer with just a few taps. However, it is not just this wide range of information that makes the FUSO Canter app so impressive:
strong images show the Canter in different real-life scenarios, while images of product and close-up shots place the spotlight technical features of this light truck.
ANOTHER HIGHLIGHT IS THE INTEGRATED COLOUR CONFIGURATOR. THIS FEATURE ALLOWS CUSTOMERS TO VIEW THE CANTER IN THEIR PREFERRED COLOUR DIRECTLY ON A TABLET COMPUTER.
IN ADDITION, THE MEDIA CENTRE OFFERS A WIDE SELECTION OF PHOTOS, VIDEOS, BROCHURES AND FLYERS OF THE CANTER FAMILY, AVAILABLE TO DISPLAY OR DOWNLOAD FROM THE APP.
FIRST GOAL REACHED: AT THE IAA COMMERCIAL VEHICLES SHOW IN 2014, THE CANTER APP WAS PRAISED BY BOTH SALESPEOPLE AND THEIR CUSTOMERS.