Panama is in the process of progressively revising all communication materials to adapt the specially developed concept across all media. The communication concept can already be seen in image advertisements and on POS materials. Two key communication materials have just been revised - Gertraud Gruber "Aktuell" and the product brochure. The Gertraud Gruber "Aktuell" magazine is published twice a year and is used to communicate with professional beauticians and partners. The product brochure presents just under 80 pages of information on the products and cosmetics philosophy.