Gertraud Gruber

Communication

Concept

INITIAL SITUATION AND OBJECTIVE

Gertraud Gruber promotes a holistic vision of cosmetics – health and beauty based on a harmony of body, mind and soul.

The new communication concept is designed to express this vision.

IDEA AND IMPLEMENTATION

Panama is developing a new communication concept for Gertraud Gruber reflecting this holistic approach to cosmetics – using clear and authentic messages to express the essence of the Gertraud Gruber brand:

Convincing
Beauty
combining mind
Body and Soul.

Panama is in the process of progressively revising all communication materials to adapt the specially developed concept across all media. The communication concept can already be seen in image advertisements and on POS materials. Two key communication materials have just been revised - Gertraud Gruber "Aktuell" and the product brochure. The Gertraud Gruber "Aktuell" magazine is published twice a year and is used to communicate with professional beauticians and partners. The product brochure presents just under 80 pages of information on the products and cosmetics philosophy.

OBJECTIVE ACHIEVED

These actions and many more are helping,
with each communication material,
to make Gertraud Gruber's image
even more holistic.