After 28 successful years in the market, Messebau Keck decided to rebrand itself as KECK GmbH. The aim of this important step
was to place the spotlight on KECK's extensive new service portfolio. With Panama's help, the company embarked upon a comprehensive
branding process to define a new corporate identity and corporate design.
IDEA AND IMPLEMENTATION
Working in close consultation with KECK, Panama used its Markensystemik® branding system to develop a new and very distinctive image. Definition of the corporate design was followed by meticulous implementation:
Panama redesigned the entire KECK brand, from corporate stationery through to the company's website. To present KECK's new image consistently to the outside world,
Panama also developed a new corporate presentation to convey the brand's broad service portfolio and philosophy.
KECK officially announced its new name on 1 January 2016, heralding the start of an important new chapter in the company's history.