Lidl

Food week
XXL

INITIAL SITUATION AND OBJECTIVE

Enormous sizes, a varied selection, small prices: Lidl customers get more bang for their buck during XXL weeks.

However, as individual countries often create their own small campaigns, Panama designed a campaign for XXL week to be shown throughout Europe.

IDEA AND IMPLEMENTATION

Huge products for little money? This is a given for Lidl customers. This fact becomes the core of the communication for us:

we use XXL Lidl products to create a humorous campaign. A gigantic glass of orange juice, an ice cream the size of a tennis racket or an oversized crisp:

images guaranteed to make people smile and that can be used anywhere from POS to TV adverts.

OBJECTIVE ACHIEVED

In the end, it was a consistent, impressive performance for all Lidl countries from Sweden to Greece. Or in other words: a real XXL campaign for XXL products!