Enormous sizes, a varied selection, small prices: Lidl customers get more bang for their buck during XXL weeks.
However, as individual countries often create their own small campaigns, Panama designed a campaign for XXL week to be shown throughout Europe.
Huge products for little money? This is a given for Lidl customers. This fact becomes the core of the communication for us:
we use XXL Lidl products to create a humorous campaign. A gigantic glass of orange juice, an ice cream the size of a tennis racket or an oversized crisp:
images guaranteed to make people smile and that can be used anywhere from POS to TV adverts.
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