McKinley

30 Years
of McKinley

INITIAL SITUATION AND OBJECTIVE

To mark its 30th anniversary, McKinley wanted to develop a cross-media campaign marketing an anniversary collection. This collection would be available for a limited period only, as an exclusive offer at INTERSPORT. 30 years of McKINLEY is a good reason to "celebrate". And a good and credible reason for a high-profile campaign.

The aim of the campaign was to raise customer awareness of the limited-period special offer and communicate continuously with them on all channels
– with a significant focus on
product quality.

IDEA AND IMPLEMENTATION

WITHOUT RAIN, WIND
OR SUN, THERE WOULD
BE NO McKINLEY.

And none of the innovative technologies that protect us from these elements.
30 years of McKINLEY was the perfect opportunity to say thank you and at the same time highlight the benefits of the products.

OBJECTIVE ACHIEVED

IN TERMS OF "SELL IN", "
30 YEARS OF MCKINLEY"
WAS THE MOST SUCCESSFUL
CAMPAIGN EVER
RUN BY INTERSPORT INTERNATIONAL.28 COUNTRIES TOOK PART. THE CAMPAIGN RAN IN OVER 80% OF ALL INTERSPORT STORES.