Mercedes-benz vans

SPRINTER

INITIAL SITUATION AND OBJECTIVE

The task was clear: Panama needed to help put the new Mercedes-Benz Sprinter vans on the road with a launch brochure and four basic brochures for the different models.

From workhorse to load carrier - a vehicle that takes every challenge in its stride. And that goes for the estate, van, camper and platform truck.

A real partner you can rely on. Or in other words: "The best Sprinter of all times".

IDEA AND IMPLEMENTATION

Economy, functionality, safety and comfort - the Sprinter has numerous strengths. Panama presented these strengths in a launch brochure and four basic brochures tailored to each individual model. At the photo shoot in California, great emphasis was placed on showing the Sprinter in an authentic setting, being used by the key target groups. The headlines also emphasised the positioning as leader of an entire segment.

THE BEST SPRINTER OF ALL TIMES.
IN FOUR MODELS.
WITH FOUR BROCHURES.

HEADLINES AND THE AUTHENTIC SCENARIO EMPHASISED THE POSITIONING AS THE LEADER OF AN ENTIRE SEGMENT.

OBJECTIVE ACHIEVED

MID-2013 - THE SPRINTER IS READY TO HIT THE ROAD ALONG FOR THE RIDE: FIVE NEW BROCHURES PRESENTING ALL THE SPRINTER'S QUALITIES. CUSTOMERS CAN ALSO EXPLORE THE PIONEERING TRANSPORTER IN 3D. AN INTEGRATED QR CODE EXTENDS THE BROCHURE ONLINE AND GIVES USERS AN ALL-ROUND VIEW OF THE VEHICLE.