Mercedes-benz vans

V-Class

INITIAL SITUATION AND OBJECTIVE

Developed with a feel for driving pleasure and dynamism, the new V-Class takes pure joie de vivre onto the road. A vehicle that demonstrates true stature in all situations -

for business customers, shuttle services, leisure activities and families. And the positioning of the new V-Class needed to be just as versatile as its target groups.

IDEA AND IMPLEMENTATION

Panama developed and created the concept for the basic and launch brochures for the new V-Class around the claim of "Lebensgröße" (life-size). From the photo shoot and post-production through to the layout and text. Encompassing exterior and interior, multimedia and operating concept, functionality and loading, driving dynamics and comfort, as well as safety and sustainability - an image-in-image mechanism was used to communicate, in addition to the vehicle and urban environment, each individual theme using so-called "lightboxes".

THE CORE OF THE CONCEPT FOR THE LAUNCH AND BASIC BROCHURES: AN IMAGE-IN-IMAGE MECHANISM.

QR CODES LINKING TO INFORMATION ABOUT THE
ACTIVE PARKING ASSIST FEATURE AND TO THE MERCEDES-BENZ CATALOGUE APP.

OBJECTIVE ACHIEVED

ALL DONE: WITH BOTH THE LAUNCH AND BASIC BROCHURES,THE NEW V-CLASS IS PRESENTED IN A HIGH-QUALITY CAR BROCHURE CONCEPT. USING A BALANCED MIX OF AESTHETIC PICTURE LANGUAGE, EMOTIONAL APPEALS AND FACTUAL INFORMATION. BOTH BROCHURES THEREFORE REFLECT THE FAMILIAR HIGH MERCEDES-BENZ QUALITY AND ARE KEY TOOLS IN THE VEHICLE'S COMMUNICATIONS.