Fewer zones, cheaper tickets and everything becomes easier. The tariff zone reform of the Verkehrs- und Tarifverbund Stuttgart (VVS) radically changes public transport in the Stuttgart region. This change also needs a radical

campaign to make the population aware of the benefits. As lead agency: undoubtedly a job for Panama. Under #einfachmachen (#simplify) and the motto "We make it easy. And cheap," a broad campaign ensures

to get used to the less, to say goodbye to the old problem zones and to be happy about the new association of Stuttgart.

Regionally controlled advertisements and large areas also communicate the concrete price

advantages for selected routes in the region. And in the social media channels, articles

and sponsored posts ensure lively interaction in the target group.

In the run-up to the campaign, Panama helped the VVS to create a new corporate design and thus a simple and striking

appearance. In the course of the campaign all tariff zone flyers were revised and adapted

to the new look and language of the VVS.