postal employees' health insurance fund

"VITAMIN"

CUSTOMER MAGAZINE

INITIAL SITUATION AND OBJECTIVE

Healthy coverage - the Postbeamtenkasse (PBeaKK) offers its members a comprehensive range of benefits in the event of illness as well as early diagnosis services.

But how it can inform its some 500,000 members of these benefits and keep them up to date?

IDEA AND IMPLEMENTATION

This is where Panama comes into play. Panama handled corporate publishing for the fun and informative "Vitamin" customer magazine, featuring articles looking at different health issues and explaining the support available from the PBeaKK. The magazine also offers suggestions for maintaining health and fitness, along with background knowledge on new treatment methods and information on the latest developments at the PBeaKK. Recipe ideas and a competition add a fun element to each issue.

OBJECTIVE ACHIEVED

This issue too offers members interesting entertainment and comprehensive information on 32 attractively presented pages.