Intersport pro touch

LIGHT UP YOUR RUN

PRO TOUCH's running clothes protect runners in the dark with reflective fabrics. How do you design a campaign that communicates exactly

that? You make speed visible: In highlydynamic images, the runners pull a tracer of light behind them. The integrated campaign under the

motto LIGHT UP YOUR RUN was made available to over 6,000 Intersport dealers worldwide.

Keyvisual

Campaign film


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