REEBOK

AUTUM/WINTER 2016

CAMPAIGN

INITIAL SITUATION AND OBJECTIVE

Winter has a few surprises in store – at least at Reebok. Because the latest collection is above all about functional training. From intensive stabilisation exercises to complex sequences of movements – the new footwear and

outfits for men and women are guaranteed to support personalised training. And to spread the word, Panama is rolling out a European autumn/winter campaign for Reebok on both offline and online channels.

IDEA AND IMPLEMENTATION

Anyone who puts more into their training will get more out of it – this is the message conveyed by an inspiring headline supported by a strong image, making the key visual and all associated tools real motivation boosters. And what is more fun when shopping than a chance to put the products through their paces?

Panama is therefore developing different activation ideas for INTERSPORT stores, exclusive distributors of the collection, as well as for partner gyms, allowing customers to try out the new footwear and outfits directly and find the best match for their individual needs. This year also sees the launch of a completely new event, the Reebok Workout Night. This gives members of partner gyms a chance to take part in an exclusive shopping event and enjoy special discounts in their nearest INTERSPORT store after closing time.

OBJECTIVE ACHIEVED

To fulfil the "MORE TRAIN. MORE GAIN" promise promoted by the new collection, the campaign focuses above all on activation ideas for INTERSPORT stores and partner gyms. Ready? Then find out for yourself now and put the new collection through its paces at your gym or local INTERSPORT store.