Anyone who puts more into their training will get more out of it – this is the message conveyed by an inspiring headline supported by a strong image, making the key visual and all associated tools real motivation boosters. And what is more fun when shopping than a chance to put the products through their paces?
Panama is therefore developing different activation ideas for INTERSPORT stores, exclusive distributors of the collection, as well as for partner gyms, allowing customers to try out the new footwear and outfits directly and find the best match for their individual needs. This year also sees the launch of a completely new event, the Reebok Workout Night. This gives members of partner gyms a chance to take part in an exclusive shopping event and enjoy special discounts in their nearest INTERSPORT store after closing time.