Sternenbäck

BRAND RELAUNCH 

INITIAL SITUATION AND OBJECTIVE

The Sternenbäck family company has been passionate about making artisanal baked goods in Hechingen, and now three other production sites, since 1766. A little guest house has developed into an extremely

renowned company which is now in its ninth generation of management. Sternenbäck wanted to establish a new, modern brand image in celebration of its 250th anniversary.

IDEA AND IMPLEMENTATION

We used our Markensystemik® app to develop and define Sternenbäck’s values and qualities together with the client. This was then used as a basis to design the new logo and develop

a new brand claim. Our next step was to transfer the new look to all advertising material to guarantee a consistent appearance. We have also designed an anniversary

brochure for all of Sternenbäck’s partners. It gives an insight into the company’s tradition and contains all information about the new look.

OBJECTIVE ACHIEVED

The first 12 Sternenbäck branches have already been converted to the new look.

Over the years to come, the plan is to renovate all branches across Germany and add the new logo.