Chefs are experts, Unilever knows that too. Yet new tricks are continuously being developed to make everyday life in the kitchen that bit easier. Inspired by this idea, the Unilever Chefmanship Centre
organises special professional workshops devoted to specific catering themes. To present an overview of the workshops and allow
potential participants to register directly, the company wanted to create a magazine in the form of a folder containing all relevant information.
What does every chef need? Precise and regular inspiration. Inspiration is therefore the central theme running through the entire magazine. Bright, modern photos of dishes
and applications capture readers' imagination, while a continuous text mechanism guides them through the magazine. Appealing to chefs directly and always
on an equal footing. Tone: rather than lecturing, Unilever's aim is to help each cook enhance his or her skills.
The result is a magazine packed with 20 pages of pure inspiration. Never dull or boring, it captures chefs'
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