ZEISS

ZEISS OUTDOOR

EOFT FILM

INITIAL SITUATION AND OBJECTIVE

The European Outdoor Film Tour (EOFT) is a must for anyone who is fascinated by the outdoor world. Panama is accompanying this year's tour and, together with ZEISS,

presenting an impressive film for the ZEISS Terra® ED binoculars. The ZEISS Terra ED stands out thanks to its robust construction and very low weight, essential features

for outdoor adventurers - after all, every gram counts.

IDEA AND IMPLEMENTATION


Panama enlisted the services of mountaineer and ZEISS brand ambassador Stefan Glowacz to take the Terra ED to its limits and used striking images to show that the binoculars are an essential piece of


equipment for every outdoor adventure. Glowacz tested the binoculars thoroughly using a surprising and creative approach. This was the only way to be sure he could rely on his ZEISS binoculars even in one


of the world's harshest and most remote places. The film is brought to life with striking contrasts, combining the icy and craggy landscape of Baffin Island with peaceful and atmospheric images from the Tirolean Alps.

OBJECTIVE ACHIEVED

With Panama, ZEISS always has the result firmly in sight and is presenting an authentic film for the EOFT that will resonate strongly with the target group. Panama is therefore once again proving its outdoor competence and is already preparing to scale new summits with ZEISS.