ZEISS

"BEYOND" MAGALOG

INITIAL SITUATION AND OBJECTIVE

Panama hit the target with its concept for ZEISS Hunting. In addition to advertisements for riflescopes and binoculars, the project included a magalog

entitled "beyond", consisting of around 100 pages and complemented by additional online information.

IDEA AND IMPLEMENTATION

Strong, authentic images and headlines expressing the customer ambition are the distinguishing features of ZEISS' presence. These specifications also naturally guided Panama's development of the magalog concept, graphics and text. Events such as a week in Scandinavia provided atmospheric pictures and striking impressions

to take readers to the heart of the action. As well as the leading article on elk hunting in Lapland, the magalog features many more exciting hunting stories and a detailed insight into ZEISS' product range. Readers can also find lots of useful tips for all levels of hunting enthusiast, from experienced to novice. Anyone interested in finding

out more about specific features or products can explore the complementary information available online to delve even deeper into the world of hunting.

OBJECTIVE ACHIEVED

The around one-hundred-page magalog is packed with inspiring features and information for hunters. As well as the German version, an English-language issue is available in several European countries.

Panama also hit the target with the advertisements, with the implementation of visuals for the entire ZEISS Hunting product range.