Consistent customer orientation is now possibly the most important element of relationship marketing that takes customer relations to a deeper level. And so you have to ask: How can we create added value for the customer?
The answer is a smart and creative connection between offline and online measures. Targeted advertising continues to deliver important impulses but must extend further into the company's digital world.
This allows communication to be more emotive and sales processes to be more selectively controlled.
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Mercedes-Benz Financial Services
CUSTOMER JOURNEY FOR MERCEDES-BENZ FINANCIAL SERVICES