PoS /
RETAIL MARKETING

Above all else in retail, one thing is in short supply: innovative marketing. All too often, retail strategies are simply adaptations of established ones. Smart retail marketing offers many opportunities to communicate systematically with consumers at the POS. At Panama, we know our way round the sell-in business:

We train sales staff, organise road shows, sales competitions or bonus schemes. We also are also familiar with the sell-out business, devise retail campaigns including all communication and online measures and create the right setting at the Point of Sale - from the display window to shelving. 

After all, many products sell for less than what they are actually worth at the place where the final purchase decision is made. All POS measures follow a customer journey that identifies relevant contact points, puts them in context and uses these to create an appropriate setting for the initial contact and product presentation.

SELECTED EXAMPLES:

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Reebok

THIS IS MY YEAH

Knauf

PERFECTWALL / POINT OF SALE

Intersport

OUTDOORLAND

Clarks

POINT OF SALE

McKinley

30 YEARS OF MCKINLEY

SIGVARIS

POINT OF SALE