Many different requirements must be taken into account when developing the concepts for trade fair stands. In addition to formal and technical requirements, the stand design must reflect a consistent approach to
branding so that visitors to the trade fair experience the brand in every respect, starting with exciting communication, followed by a brand-oriented stand design to persuasive product presentation.
This requires a partner where strategists, designers, 3D designers and architects work closely together. And of course with plenty of experience. Panama already has over 25 years of experience.